Website For Your Business Is Not An Option
You may ask yourself “Do I really need a website for my business since it is already doing well without it?”
The answer is “Yes”. Whether your business is a start-up or a long-established business, you can’t do without a website. Why? It is because we live in a world where information is at our fingertips. A lot of people spend most of their time on the internet. It could be they are buying, browsing for information, using services, or for various reasons.
Thus, it is crucial for every business to be present on the internet and be at the fingertips of users browsing. Considering the amount of time people spend on the internet, the probability that your services or business is searched is 99.9%. Where do all these potential customers go when they do not find your business? They turn to your competition.
No matter who your clients are, the industry you are in and the amount of loyalty you get from your existing clients, you still need to connect with existing and incoming clients online in order to get a firm hold in the industry you are in. Knowing the importance of having a website for your business is key to growing your business.
Importance Of Having A Website
Visibility
Having “brick and mortar” is all good until you realize you are limited within a particular radius. Many business owners think investing in outbound strategies or traditional approaches in marketing will create exposure for them. It might be true in some sense but the cons of this strategy are that the majority of those who see this information don’t necessarily want an offer or are interested in your services thus leading to a low conversion rate.
Having your own website allows you to gain access to a wider range of people globally. A website serves as a resume or portfolio for your business. Anyone who visits the site gets to know the services provided and also, and 99% of websites that visit your website are interested in your business. Thus, leading to a higher conversion rate as compared to that of traditional marketing strategies.
Although having your takes a lot of time investment, hard work, and consistency, it is highly cost-effective if Search Engine Optimization is correctly employed.
Be present at the right place
whenever someone wants to buy something or they’re on the hunt for a memorable place to pop the question, chances are, the first place they’ll go is a search engine. Gone are the days when someone asks a friend or family member for a referral when they need a particular service. Today, they rather turn to google or any search engine for answers.
When people search for these keywords, you want your business to show up at the top of the list. Merely having a website won’t ensure that your business always comes up at the top of the SERP (search engine results pages). You’ll need to optimize your site for search engines and create ongoing content as well. But having a small business website is an essential first step.
24/7 online presence
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and services or get the information they need, which is one of the key elements in the importance of a website in the business. The website is always at work to ensure that customers who come in are always served in the comfort of their homes.
Support And Credibility
Providing customer support is a tough job for any business. However, providing customer support online is easier and more cost-efficient than hiring personnel to provide support. This is where the importance of having a website becomes clear as customer support through a website can be provided through your FAQs or Chatbots. By providing support, you also show how credible your business is.
Growth opportunity
A website can act as a company’s portfolio or resume. This can prove to be beneficial for businesses as the website can act as a reference for potential investors in which they can be acquainted with your services, what you have achieved so far, and what your plans for the future are as a business.
Whether you want to design your own website or work with a team of experts who can do it for you, take the first step toward building a website for your business today!!
