A bespoke website is a website that is designed and built for a specific set of users or purpose. It is designed for a specific service or requirement. With the virtual ‘new normal’, this is a great way to stay ahead of your competition as it helps you know and reach your target audience with ease.
The opposite of a bespoke website is a ‘theme website’ or ‘off-the-shelf’ website, with a ready-made design. Website themes are a fantastic way to get your business online, especially if you’re on a low budget or a small business, in a rush or need a portfolio or brochure site. If you’ve noticed lots of websites look the same in recent years, it’s because they are built using similar themes.
Why you need a bespoke website?
A bespoke website provides specific solutions tailored to help reach your target market or customer.
What is the difference between a bespoke website designs and a template or cheap alternative?
The main difference between these two types of sites is that, by using a template (pre-designed) website, you can choose an existing template to build the rest of the site from. Although this might be a more convenient option, it can be very limiting in nature. A template will not allow you to let your brands’ personality truly shine as it is limited to what the specific template offers.
This is contrary to bespoke designs in which the websites are handcrafted from the ground up to project your companies brand identity based on your audience’s wants and needs.
This is vital when building a website for your business.
How can a business benefit from using bespoke sites?
If your website is an extension of your business, having a bespoke website will be vital to drive inquiries and boost conversions.
A bespoke website is freshly built from the ground up. This implies every line of code serves a purpose to maximizes SEO (Search Engine Optimization). This means the website loads faster and easier to maintain in the long term. Whatever option you choose, it is recommended to speak to an expert first.
Having a bespoke website leaves you with more time and money to improve your resources and focus on other aspects of your company.
Another valuable benefit is customer attraction and retention as it covers all the brands identity.