Why should I redesign my website?
The first concern is a slow loading page speed. If your website loads in more than 3 seconds, your business is at risk of losing potential customers, and it’s definitely time to redesign the existing website immediately. Loading time is so important, that even the slightest improvement in a tenth of a second can result in a major increase in conversion rate.
From a business standpoint, other important reasons for a site redesign include:
- Your customers leave your site quickly, taking little to no actions
- You feel that you are lacking in connection and communication with your visitors
- You have a low conversion rate and are not satisfied with your business results
What is website redesign?
- Redecoration: Redecoration cost depends on the approach and the chosen experts for completing the job. The lower price comes from a lower scope of work, involving changes in the web design and the layout. You may need this, when you change your brand colours, need more images, or decide to include new sliders, videos, or carousels. However, in some cases, redecoration can provide results with minimal website redesign costs.
- Re-wiring: This includes updating your code and/or back-end infrastructure and improving the performance of your website by leveraging the latest technology. Changing your Content Management System or migrating to the Cloud can boost loading speed, provide more accessibility, and ensure a higher level of security. The cost of a website redesign with this approach will be higher, compared to redecoration. The price tag comes from expenses on additional subscriptions, plugins, UX design services, migration plans, and the work of proficient tech experts.
- Remodeling: This approach combines the powers of redecoration and rewiring. Not only will your website experience better visuals and performance but it should also include more functionality. Expect higher website update costs and additional development time, but significantly more business value as well. The team composition for this approach includes at least a web designer, a back-end developer, and a tech expert. They will not only get the job done but also will be able to advise you and help formulate your plans.
- Rebuilding: With this approach, every key element of your website will be recreated from the ground up. It’s a good fit when your company is going through major changes or rebranding. Website redesign cost estimates here will be as high as building a new one. In truth, you are building a new website, based on lessons learned from the existing one. Design, Content Management System, servers, code, and databases will be replaced.
Factors that impact website redesign cost
Pages
How many pages do you plan to have on your website? What is the estimated size of those pages? Do you have content for all your planned pages ready, or will you need to create content and/or have someone create it for you? These are all important questions, whose answers you will need to know in order to get an accurate estimate. More pages require more tweaks and modifications, which will result in a higher final price tag.
Complexity
While the amount of content adds complexity by itself, there are far more other elements that should be considered as well. The average cost to redesign a website is influenced by a sum of many factors, including the number of features, number of integrations, diversity, and quality of content, the responsiveness of the design, marketing expenses, database use, and implementation of a content management system (CMS).
To break it down even further, the costs of each of these elements can impact price as well:
- Functionality often requires platform-specific elements, so it can’t be calculated effectively without knowing the exact platform: WordPress, Drupal, or any others.
- API integrations can enhance website functionality, but each new integration increases the final price tag, and there could also be problems with a variety of integrations, negatively impacting the performance. You need to be aware of the number of integrations and what potential problems certain combinations might result in accurately calculating the website redesign cost.
- An experienced copywriter or even an agency can significantly improve your business results, but also impact on your budget when it comes to your content. You can lower costs by collaborating with certain writers, writing your own content, or reducing the amount of content for the launch.
- What you can’t compromise on is your database. The database infrastructure needs to be good enough to deliver outstanding performance and include reliable backups.
- As far as CMS goes, an obvious choice is WordPress. However, there are other more expensive options that can increase the typical website design cost. Using a CMS is not required, but can often speed up maintenance for non-technical personnel.
Design
Design is the third major factor that plays a significant role in calculating the price. Are stock images good enough, or do you want custom-created, sophisticated illustrations and infographics on your pages? Are you planning to implement animations or videos on your site? The more complex the design, the more costs typically increase along with the possibility your site loading speed could be adversely affected. Mitigation techniques can be applied to your code and server environment to increase page load speed, but these changes often require additional time and effort.
Professional website redesign cost
A simpler website redesign can run anywhere from GH¢2,800 to GH¢8,000 depending on the size of the site, whereas websites with a large page count, custom functionality, and more unique needs can cost between GH¢3,000 and GH¢10,000 or more.
This may seem absurd compared to the other options but working with an agency goes much further than superficial design. Agencies spend equal time on content, user experience, conversion rate optimization, and everything else that makes your website an asset to your company.
What sets an agency apart from most freelance web designers or DIY websites is the amount of strategy that goes into building a powerful and effective lead-generating machine for your business.
A typical agency like Scynett will work with you to map your sitemap architecture, so you can understand the structure of your website and how the users will navigate through it. We’ll also look at your historical data to make recommendations on what will work best for your specific users, with the goal of removing friction in the user’s journey.
You’re gaining access to a range of experts who can pull from our combined years of experience across design, development, strategy, content, testing, and more, not just a single, finite resource.
If you have the budget to hire an agency, it’s worth your time to talk with us at Scynett to see what options you have available.
