You might think your website is perfectly fine and doesn’t need any work. But if you’re trying to drive more traffic to it, something isn’t working for you. Websites are a key tool for businesses of all sizes to showcase their products or services and drive new customers to them. If you aren’t getting the kind of response you want from your website, it’s time to take action.
A website needs regular maintenance and once-a-year updates to keep up with changes in search engine algorithms, new technologies, and user behaviors. Unprofessional or poorly designed websites put visitors off and stop them from coming back again. A well-designed website helps potential customers trust you and understand what you have to offer – a professional-looking site also makes you look like an expert in your field which can increase your credibility.
A website is often the first impression a customer has of a business. If it looks outdated, unprofessional, or difficult to navigate, customers will be less likely to trust the business or buy from them. Here are some signs that your website needs rework.
No website traffic, leads, and Conversions
There are a few key things that your website should be able to do to convert visitors into leads or customers. First, your website should be easy to navigate. Second, it should be easy for visitors to find the information they need. If your website is difficult to use or if important information is buried deep within your site, then you’re likely losing potential customers. Another important thing to consider is the overall design of your website. Is your site visually appealing? Does it give off a professional impression? Remember, first impressions matter, so make sure your website is making a good one. If it’s not, then it may be time for an update.
Bad SEO practices
Is your site easy to use or does it get lost in a sea of pages and random content? Every business grows and wants to showcase something new they have incorporated. The best way to do this is by putting it on your site. Adding new features, content, and pages is good. But if it is done without a plan, visitors can get frustrated and leave. Make it easy for visitors to find what they want. Can be done by mapping out a clear call to action. (Ex. Learn More, Buy Now, Call Us, Book A Free Consultation), having a consolidated menu structure with limited dropdowns, and having your pages ordered from the most popular to least popular.
You do not have a content management system
Are you in the market looking for a web design?
If your current website is displaying any of the signs listed above, it’s time for a change. A website redesign could be exactly what your business needs to take it to the next level. Not sure where to start? We at Scynett would love to work with you to enhance your website’s effectiveness and bring it into the modern digital age. If you’re interested in learning more, check out some of our recent work and read our blog on responsive website design. Ready to take the next step? Contact us today!