Your website is an important part of your business. Without it, you are unable to reach your target audience at any point in time anywhere. Here are some tips that you need to know before designing a website for your business.
Why do you need a website?
It is important to consider what the website is for so that we also know its purpose and how you would go about its development. Knowing what your website is for will help us design and develop a targeted website for you.
You need to take some time and figure out what exactly your business provides, its core values, and what your business offers are.
That way when we sit down and speak about the purpose of your site you have a clear idea to tell us, which allows us to then build a bespoke site based on the purpose and core values of your business.
Who is it for? or Who is your target audience?
As well as your business goals, you need to know who your target audience is. Who will be visiting your site? And what do they want to get out of your site?
You need to ask yourself these questions before speaking to us, because, knowing your target audience will help us make a tailor-made or bespoke website for you that will appeal to your target audience and your business, as you want your site to appeal to your current customers as well as potential customers in your target audience.
Do you have to consider SEO?
If you don’t then it’s nothing to worry about because it can all be explained to you when going through the process. You can also click here to read more on SEO
But sometimes people think that once the website is built and online, users will automatically find and interact with your site, and traffic will increase quickly. However that isn’t exactly how it works, therefore your website needs to be SEO optimized.
Search helps people find your business and then contact you. Therefore optimizing your website for search engines is key to driving traffic.
We offer a range of SEO packages you can choose from that will help with your rankings on search engines.
What kind of content will you need?
What you include on your website is just as important as knowing what your website is for.
Content helps you define your brand personality and is what gives your audience their information, it includes your text, photos, logo, and taglines.
You need to take time to decide what your content is, before coming in and discussing the website. If you do not have content for your website, we can help
Once you have done this then you can let your designer know your ideas and what you want regarding content, which then enables the designer to make your website and the content relevancy match perfectly.
What is your budget?
The first question that business owners ask us is “and how much is my website going to cost me?”.
Well, honestly it depends on what you want out of the website, as to how much it will cost you. You could choose to use a template that will be cheaper, but you won’t have a bespoke website for your business and will end up looking like other sites.
A website is a long-term investment for your business, so spending that little extra is worth it! Especially when your site will most likely be the first impression a user gets from your business and when it starts to bring traffic to your business.
We offer a range of website packages that you are able to choose from, that accommodate everyone and their budget.
So, in a nutshell, it takes careful planning and consideration of a few things for your designer to create a bespoke website suited to your business.
And you need to have these things well thought out and planned before coming to us for a website, as in the long run, it will pay off.
