You Don’t Just Need A Website, You Need A Website That Converts
A high converting website is a website that is made and optimized for conversions. These conversions can be leads or even online sales. But in reality, what makes a high converting website?
This blog will look at the different features of a high converting website that can help any business generate more leads and paying customers. You can also implement these features to any website to make it more conversion friendly.
Why do you need a high converting website for your business?
A website isn’t just a platform to serve information anymore. If you have a website for your business, it should be able to bring you leads or pay customers. In fact, this is one of the core motives behind the concepts of digital marketing.
A high converting website will be optimized for conversions. It can turn your website visitors into qualified leads or even paying customers later.
No matter how your visitors come to your website, whether it is through paid ads or organic search, a high converting website will always help you convert your website visitors into leads.
Components of a high converting website
High-quality content that speaks your customers’ language
When you use words and phrases that your customers are familiar with, it will be much easier for them to connect with your brand.
The same applies to a website as well. Your website content has to be high quality and it should echo your audience’s language. Also, the content should address your target audience’s pain points. Make your content simple, easy to understand, targeted, and optimized for conversions.
Clear and specific Call To Action(s)
A CTA or Call To Action is a button or a link that drives your website visitors into taking an action. CTAs can be placed in multiple places on a website. But make sure they are clear and specific. A CTA should tell where exactly it is going to take the website visitor or what benefits the users are going to receive.
See the below CTA examples
- Book a Free Consultation
- Book a Tour
- Watch Demo
- Register for the Webinar
Also, make sure the CTA has an attractive color that will instantly catch the attention of your visitors.
Dedicated landing pages for your services
If you intend to sell products or services through your website, then you must have dedicated conversion-optimized landing pages (a standalone webpage for a specific purpose, e.g. lead generation) for all your services. If you have 3 different services, you must have 3 different landing pages for each of them. And these landing pages should have conversion-focused elements and easy-to-use forms to collect leads.
An attractive offer on your landing pages
Having an attractive offer on your landing pages and sales pages are really important. This will help you better convert your website visitors into leads.
Some examples of attractive offers that you can try are given below.
• Free consultations
• Free reports
Alternatively, you can offer free downloads in exchange for their contact details. This is often called a lead magnet.
Lead magnets can be in the form of free eBooks, checklists, cheat sheets, or sometimes free courses which are delivered as a series of emails.
Testimonials and client logos
Trust and credibility are two important factors in converting your website visitors into leads or purchases. To bring in more credibility, and make your website visitors convert more, you can make use of client testimonials and client logos on your website. Having some reputed brands in your client list and showcasing them on your website will certainly impact your conversions.
These aren’t the only methods to boost conversions on your website. There are so many other things that can be done. These are the minimum features a high-converting website should have. If you are trying to boost the conversions on your website or the number of leads, make use of these elements to see results.